At ItaroBlu, we're riders first, engineers second
Building protection riders actually want to wear
Shaped by a tight-knit rider community, not corporate labs
Every feature tells a story of risk, passion, and the ride
Got ideas or skills? This isn't just our gear—it's yours too. Come build it with us
At ItaroBlu, we're riders first, engineers second.
We've gone down and we knew riders deserved better. So we set out to build the kind of protection we'd actually wear—smart, intuitive, and built for the realities of the road.
Got ideas or skills? This isn't just our gear—it's yours too. Come build it with us
We work closely with the people who inspire us—weekend riders, club crews, and racers pushing limits—to develop truly groundbreaking protection that fits the way we ride.
This isn't gear for the masses. It's built for our own: not everyone, just everyone who rides.
Join a community that's redefining what it means to ride protected
At ItaroBlu, we're riders first, engineers second.
We've gone down and we knew riders deserved better. So we set out to build the kind of protection we'd actually wear—smart, intuitive, and built for the realities of the road.
Got ideas or skills? This isn't just our gear—it's yours too. Come build it with us
We work closely with the people who inspire us—weekend riders, club crews, and racers pushing limits—to develop truly groundbreaking protection that fits the way we ride.
This isn't gear for the masses. It's built for our own: not everyone, just everyone who rides.
Join a community that's redefining what it means to ride protected
